| jmke | 25th April 2006 08:53 |
Prey Game Update: A demo is on the way
I'm not talking about a certain unhealthy sugary cereal with a ship's stumpy captain as a mascot...I'm talking about the 14 hour days developers put in near a project's end to shine-up our games before that inevitable looming date when we must hand over the gold master to our publisher. Even us "when-it's-done" studios have such dates -- we just do not make them public until the very end. It's impossible to avoid deadline dates nowadays, because there's so much coordinated pre-planning and marketing that must be created and purchased (magazine ads, banners, marketing events, etc.) in order to maximize the anticipation and awareness of your game's release... http://dukenukem.typepad.com/game_ma...ig_crunch.html | 