Pokemon Go had the shelf life of fresh milk
 

As far as fads go, Pokemon Go has to be one of the shortest lived ones we have seen.

While Pokémon GO has inspired a massive boost in merchandise and game sales, interest in the actual game is falling fast. The paying population of the game is now down by 79 percent from its mid-July peak. It’s still easily the most profitable mobile app in the US, but that is not really saying much.

http://www.techeye.net/mobile/pokemo...-of-fresh-milk