Piecing together Cook’s cunning plan
 

What is next for the cargo-cult?

While it is still earning piles of cash, Apple is stuffed unless Tim Cook comes up with a cunning plan to save it.

Apple’s cash-cow, the iPhone is now thoroughly milked and is unlikely to provide it with the sorts of cash Apple has been generating for much longer. Other “game changing” technologies that Apple has come up, such as the iWatch and the Tablet with have fallen flat and some of the areas it was spending a fortune to develop such as television and hi-tech driverless cars have been canned. Its wireless music business is not really that great and its contactless payments system has too many rivals.

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