Peloton may open its workout content to competing bikes and treadmills
 

Peloton may soon allow users of competing fitness equipment to stream its workouts to their bikes and treadmills. In an interview with Bloomberg, CEO Barry McCarthy said the company is “rethinking” its digital strategy. As a first step, Peloton could adopt a freemium model that would see the company begin offering some features and workouts found in its mobile and TV app for free. Currently, the software costs $13 per month after a 30-day trial.

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