Only Half of HDTV Owners Familiar with Blu-Ray, HD DVD Formats
 

Both Blu-ray disc (BD) and HD DVD camps are currently offering rather alluring deals to get players at decent prices along with free high-definition movies. But while Sony and Toshiba are fighting to make their backed formats dominant, they also have to popularize high-definition content overall, as apparently only half of those who may be interested in high-definition players know about them.
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