Oculus founder apologizes for how Rift pricing was handled
 

It's fair to say that quite a few people are disappointed with the price of the Oculus Rift -- just read the comments on our article announcing that pre-orders had gone live. At $599 (€699 in Europe and £499 in the UK) it's a considerable...

http://www.engadget.com/2016/01/07/o...ice-messaging/