O2 CEO says blocking mobile ads isn't 'the answer'
 

Just a few days after Three announced it was going to block mobile ads at the network level, O2's CEO Ronan Dunne has spoken out against the practice. In an interview with Campaign at MWC, Dunne criticised pop-ups and other "intrusive forms of advert...

http://www.engadget.com/2016/02/23/o2-ad-blocking/