NVIDIA claims OEMs are to blame for rebranding
 

At a press event last Friday, Nvidia discussed the topic of rebranding with us and claimed that it only rebranded its products at the request of large PC OEMs, though our source was reluctant to say which companies in particular were requesting the rebrands.

Despite how much consumers moan about Nvidia's rebranding exercises and how confusing it makes buying a new GPU, the company was quick to point out that most rebrands are OEM only products and would never be seen within the retail space.

http://www.bit-tech.net/news/hardwar...rands-not-us/1

so OEMs don't end up in retail channel?
so it's ok for Dell/HP to have a Geforce 4853 GTS in their desktop, because that makes it very easy for the end user to know what card it is? Come on...