NVIDIA Announces GeForce GTX Max-Q Design Initiative: High-End Gaming Meets Ultrabook
 

This morning as part of their Computex keynote, NVIDIA CEO announced a new initiative for high-end gaming laptop design. Called GeForce GTX Max-Q, NVIDIA is undertaking their own Ultrabook project of sorts, encouraging partners to develop thinner and lighter high performance gaming laptops, giving them better tools to do so, and then bundling it under a catchy name. The end result is that, not unlike Intel’s efforts in this space, NVIDIA wants to sell consumers on the idea that they can have their cake and eat it too with a light laptop that is still substantially more powerful than their old laptop.

http://www.anandtech.com/show/11471/...force-gtx-maxq