Netflix confirms an ad-supported tier is coming (updated)
 

Netflix continues to lock down plans to offer ad-supported service. As The Hollywood Reporternotes, company co-chief Ted Sarandos confirmed to guests at the Cannes Lions festival that Netflix is adding an ad-backed tier with a lower price. He stressed that the option wouldn't bring ads to Netflix "as you know it today" — as with rivals like Peacock, you'll still have the option to avoid marketing altogether. This is just for people who "don't mind advertising," he said.

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