MSI GTX 1080 Ti Gaming X 11 GB @ techPowerUp
 

MSI's GeForce GTX 1080 Ti Gaming X comes with a decent overclock out of the box and uses the company's signature TwinFrozr thermal solution which promises good temperatures and low noise at the same time. It's also priced significantly lower than the competing card from ASUS.

https://www.techpowerup.com/reviews/...0_Ti_Gaming_X/