Microsoft: we misspoke, actually, they're 'Windows Store apps'
 

It happens all the time -- someone misspoke. During an address at Build yesterday, a Microsoft employee told a crowd that the company has taken to calling its apps "Windows 8 Store Applications." Turns out that's not quite right -- the proper terminology is the slightly more elegant "Windows Store apps," as per a note from a Redmond spokesperson. So there you go. No more Metro, no more "Windows 8 Store applications" -- just plain, old "Windows Store apps."

http://www.engadget.com/2012/10/31/m...ws-store-apps/