Microsoft Loses Hundreds of Dollars on Every Xbox 360
Microsoft Corp. loses hundreds of U.S. dollars on every Xbox 360 game console it sells, according to market analysis firm iSuppli. According to the company, the most expensive components of the console are graphics processor developed by ATI and central processing unit designed by IBM. The company expects Microsoft to lower product cost to the level at which the consoles are sold today in a year from now.
Factoring in costs for the hard disk, the DVD drive, enclosures, the Radio Frequency (RF) receiver board, power supply, wireless controller, cables, literature, and packaging – the total bill of materials (BOM) cost for the Xbox 360 Premium reaches $525, well above the retail price of $399, iSuppli said. The high BOM cost for the Xbox 360 is not unusual. In the video-game business, equipment producers often market games consoles as loss leaders for more lucrative software and licensing fees.
more @ http://www.xbitlabs.com/news/multime...123214405.html
unbelievable, huh :)
they'll win 'em back quite heftily in 2-3 years...
they didn't on the first XBOX
but it only costs them pocket money, 4bn
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