Meta is 'pausing' bonus payouts for Reels creators
 

The program, originally introduced in December of 2021, offered creators monthly payouts if they hit certain view counts and other metrics. The incentives, which promised that top-performing creators could earn as much as $35,000 a month, were part of a larger push by Meta to funnel money into creator monetization programs as it tried to make Reels more competitive with TikTok.


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