MasterCard introduces PayPass Wallet Services, Online and API at CTIA 2012
MasterCard's PayPass is certainly one of the bigger players in the contactless payment scene. But, simply putting a few thousand branded payment terminals in stores across the nation isn't enough. The next step is expanding that empire, not only in terms of locations and handsets, but by turning the phone into just an accessory in a larger ecosystem. PayPass Wallet Services is a new umbrella product that includes an online payment system, a branded service and an API that allows developers to integrate PayPass into their own proprietary offerings. Simply put, PayPass is no longer a product, but a platform. The service remembers not only credit cards, but shipping addresses and other identifying info that streamlines the shopping process, while the API means that others can build value added offerings around PayPass. There's even a dedicated Android app.
The company is hoping to have the system ready for a broad roll out by the third quarter of the year. When that time comes, a pile of partners have pledged to support it in various ways. The names on that list should ring at least a few bells: Intel, Barnes & Noble, Newegg, MLB and American Airlines. It all seems pretty impressive (though, we'll reserve judgement till we get to try it out). Your move, Google.
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