LG Display unveils Trumotion 480Hz LCD TV panel
 

LG Display (LGD) announced today that the company has developed a Trumotion 480Hz LCD TV panel, which has an 480 refresh rate per second. LGD's scanning backlight technology enables a backlight to be repeatedly turned on and off to reduce motion blur. Combining the company's scanning backlight technology and 240 Hz technology, the display can refresh 480 images per second.

The Trumotion 480Hz display boasts a motion picture response time (MPRT) of 4 ms. It can also reduce energy consumption by adjusting the backlight brightness. The panel will start shipping in the second half of 2009, according to the company's executive vice president and head of LGD TV business, Eddie Yeo.

http://www.digitimes.com/news/a20081230PR201.html

480Hz :-/
Totaly useless, they're just boasting numbers because higher seems better. Been to carrefour yesterday, there was a 127cm screen showing the difference between 100Hz (interpolated) movie and default 25Hz movies ... There was absolutely NO difference to be seen.