LeBron James helps GMC pitch its Hummer EV in a Super Bowl ad
 

GM thinks it has a simple way to drum up hype for its future GMC Hummer EV: give it the kind of celebrity endorsement that sports fans would notice. The brand is airing a teaser commercial during the Super Bowl (in the third quarter for US viewers)...

https://www.engadget.com/2020/02/02/...super-bowl-ad/