Investors look for the "Holy Grail" of casual gaming
 

Casual games are big business: this point was driven home at the Casual Games Association conference that took place last week in Seattle. Paul Heydon, managing director of London-based investment bank Avista Partners, gave a talk that tried to nail down just how much money was in play in the world of M&A. His talk also served as an interesting window into where the guys with deep pockets think the future of gaming is headed.

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