Intel's Third Nipple Marketing...
 

When Intel launched Viiv I recall the confusion it provided PC OEMs, System Builders, and Channel partners alike. Like a third nipple no one really understood the value of Viiv or what it was meant to add to the customer experience. If you ask me, Viiv was developed by marketing people to sell more Intel components – for no good reason. I even remember having a discussion with a CEO of another OEM about Viiv and we were laughing at how confusing it was. Although Intel would like to see differently, Viiv is/was a total failure, and in no way should be compared to Centrino.

http://www.rahulsood.com/2007/08/third-nipple-rant.html