Intel floods server market with cheap chips
 

AMD too noisy, we shall destroy them with a flood

Chipzilla has a cunning plan to kick AMD’s better chips out of the server market by targeting its rivals one weakness – supply.

DigiTimes said Chipzilla is flooding the market with chips at discount pricing, rather than sticking to MSRP.

The plan targets AMD’s weaknesses. It has fewer revenue sources than its much bigger CPU rival, and AMD doesn't own the factories that produce its market-turning Zen chips.

Intel, on the other hand, can leverage its vertical integration - meaning that development and manufacturing takes place in an entirely Intel-owned and managed supply chain - and its revenue advantage, to play with final client pricing.

Chipzilla is pulling a lot more levers to increase demand and (Intel hopes) attract would-be AMD clients back into the Intel fold, even if it means them giving up on better chips.

https://fudzilla.com/news/pc-hardwar...th-cheap-chips