Instagram creators can now lock photos and Reels behind a paywall
 

Instagram has been building out its creator subscription program this year and now it's slotting a couple of key pieces into place. Creators can now share subscriber-only feed posts. Those Reels and photos will have a purple badge with a crown symbol to make them stand out. Instagram head Adam Mosseri said this was the feature he's had the most requests about from creators in the program.

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