How Adidas is using motion capture to reinvent running shoes
 

When Kanye West isn't wearing his Yeezys (or Vans, as he describes in a song on The Life of Pablo), he's often spotted in Adidas Ultra Boosts. Since being introduced last year, the Ultra Boost has quickly transcended its intended purpose as a running...

https://www.engadget.com/2016/06/15/adidas-alphabounce/