GoPro's trade-up program entices old users to buy a Hero5
 

GoPro really, really wants to sell you a Hero5. It has even launched a trade-up program to make the prospect of giving up a working older model more appealing. Starting today, April 11th, you can get a Hero5 Black for $100 less than retail or a Hero5...
https://www.engadget.com/2017/04/11/...program-hero5/