Google Search Generative Experience preview: A familiar, yet different approach
 

That doesn’t mean Google hasn’t been busy with generative AI. It’s infused basically all of its products with the stuff, while leaving Search largely untouched. That is, until now. At its I/O 2023 keynote today, the company unveiled the Search Generative Experience (SGE) as part of the new experimental Search Labs platform. Users can sign up to test new projects and SGE is one of three available at launch.

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