Google's quick-loading webpages are getting a better name
 

When you see "AMP" next to a search result on mobile, it means that page will load quickly on your phone -- much faster than a page without the label. "AMP" sounds too cold and technical, though, so Google seems to be thinking of using a name that's...

https://www.engadget.com/2017/10/06/...named-instant/