Google's Fitbit take over attracts antitrust watchdog
 

You want watches we give you watchdogs

The European Commission announced it is launching an in-depth antitrust investigation into Google's $2.1 billion bid for Fitbit.

The European Union's top antitrust watchdog said it is concerned that the takeover would further strengthen Google's market position in online advertising by "increasing the already vast amount of data that Google could use for personalisation of the ads it serves and displays".

Google announced it was buying Fitbit, the world's leading maker of wearable fitness activity trackers, in November. The deal, worth about $2.1 billion, is one of Google's largest acquisitions and represents an important step for the company into smartwatches and other wearable devices.

https://fudzilla.com/news/51293-goog...trust-watchdog