Google plans to bump off the URL
 

And make a fortune

Search engine outfit Google's plan to make a fortune increase security by bumping off the URL is gathering pace.

The idea, which was first mooted in September, does not change the web's underlying infrastructure. Google intends to remove the need to use increasingly long and unintelligible URLs—and wipe out the fraud that has sprung up around them.

Chrome usable security lead Emily Stark said that it would mean a more robust website identity.

Stark said that Google isn't trying to induce chaos by eliminating URLs. Instead, it wants to make it harder for hackers to capitalise on user confusion about the identity of a website.

Currently, the endless haze of complicated URLs gives attackers cover for active scams. They can create a malicious link that seems to lead to a legitimate site, but automatically redirects victims to a phishing page. Or they can design malicious pages with URLs that look similar to real ones, hoping victims won't notice that they're on G00gle rather than Google. With so many URL shenanigans to combat, the Chrome team is already at work on two projects aimed at bringing users some clarity.

https://fudzilla.com/news/48047-goog...mp-off-the-url