Goodyear unveils a prototype tire made from 70-percent sustainable materials
 

In 2020, Goodyear pledged to develop a new tire made entirely of sustainable materials within the next decade. Today the company has unveiled a tire with 70 percent sustainable material content, which shows the progress it has made towards achieving its ultimate goal. The tire features 13 ingredients across nine different tire components, including three different carbon blacks that are traditionally made by burning petroleum products.

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