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jmke 20th March 2007 20:13

Futuremark Launches Its Business Operations in China
Futuremark Corporation announced today that it has started business operations in the rapidly developing China market. Futuremark signed a representation agreement with Alliance Digital, a leading China business development, sales, and support services firm. Futuremark is the world's leading provider of performance analysis software and services for cell phones, handhelds and PCs.

Alliance Digital will provide business development, sales, technical support, and representation services for Futuremark's mobile business customers in China which are comprised of handset manufacturers, ODMs, semiconductor companies, game developers, and network operators.

Futuremark's solutions help the mobile industry companies to optimize handsets' performance and to ensure that they can support the performance requirements of the next generation of games and media-rich applications that will run on tomorrow's handsets. Futuremark's leading products include VGMark(tm) 1.0, SimulationMark(tm) ES 2.0, 3DMark(r)Mobile ES 1.1, 3DMark(r)Mobile ES 2.0, SPMark(r)Java JSR 184, SPMark(r) for Symbian OS 9, as well as Futuremark's world leading Handheld Benchmark Development Program.

Futuremark has chosen to work with Alliance Digital to accelerate its entry into the China market. "Alliance Digital's end-to-end China market development services allow Futuremark to rapidly and effectively address the growing China market. Alliance Digital has significant experience and demonstrable success in assisting emerging communications technology vendors to enter the China market. As the number of handsets designed and manufactured in China grows, and as handsets continue to develop into more powerful computing devices, we foresee significant opportunities for our growth in the China market," said Petri Talala, Vice President of Mobile Business for Futuremark.

"We are excited to represent Futuremark in the China market. We believe that as the handset market in China and the world grows, and the performance requirements of handsets increase, the Chinese handset manufacturers, ODMs, and network operators will require more accurate performance analysis solutions to ensure that their handsets can support the next generation of games and applications that will be delivered on tomorrow's handsets," said David Sullivan, Managing Director of Alliance Digital.

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