Fox turns ad breaks into dramas in bid to fight ad skipping
 

There's little doubt that TV's commercial breaks are on the decline. How do you get people to watch ads in an era of ad-skipping DVRs and commercial-free streaming services like Netflix or Hulu? Fox Networks has an idea: turn ad time into mini dram...

https://www.engadget.com/2018/06/17/...s-into-dramas/