First non-reference GeForce GTX 1070s appear
 

As we said last week, the GeForce GTX 1070 presents a tantalizing value proposition, but that Founders Edition premium puts a bit of a damper on things. Plenty of eager eyes are pointed toward the non-reference cards that Nvidia predicted would ring in at about $379 for the GeForce GTX 1070. Even though the reference GTX 1070 cards have yet to hit the market, some vendors have already started announcing boards with customized cooling.

http://techreport.com/news/30236/fir...x-1070s-appear