Fatal1ty 1010 mouse announced
 

To play your best, use what the best play with. The Fatal1ty 1010 Mouse was designed with every last detail scrutinized by the world's top FPS (First Person Shooter) gamer, Johnathan "Fatal1ty" Wendel. The ingenious G-Weight™ modular weight system is the ultimate way to customize your gaming experience on the fly. The high definition HD-Optix™ engine enables deadly accuracy in any game. RapidRes™ with visual resolution indicator takes full advantage of HD-Optix™ power, letting you switch instantly between optical resolutions (400/800/1600 CPI).

The SpeedWire™ cable enables the fastest connection possible to your PC ensuring every move and motion is executed flawlessly. Enter the world of the gaming elite using the Fatal1ty 1010 Mouse - your competitors don't stand a chance!

http://www.creative.com/products/pro...roduct=14 489

He's my marketing hero. The way he makes money out of his name, is brilliant. =O

Quite funny, especially because is he no longer undefeated. Yet he still makes 6 figures off his name alone. There are better gamers out there. Honestly though, do these products really sell well enough to jusitfy the added premium of his name?