EVGA Introduces the EVGA GeForce GTX 770 and EVGA ACX Cooler
 

Fast just got faster with the next-generation EVGA GeForce GTX 770, a high-performance graphics card designed from the ground up to deliver high-speed, super-smooth gaming. This series will also use EVGA's award winning cooler; the EVGA ACX Cooler. This double ball bearing design redefines traditional enthusiast coolers. Starting with a 40% increase in heatsink volume, the EVGA ACX is more efficient at dissipating heat, allowing for 15% lower GPU temperatures. A reinforcement baseplate maintains a straight PCB, and helps lower mosfet temperatures by 7% and memory temperatures by 15%.

EVGA also spent time to ensure that even the fan blades were of the highest quality; with a 700% increase in strength, and 25% lower weight when compared to competitors dual fan designs. This makes the fans 20% more efficient by requiring lower power levels. Of course, EVGA is also using double ball bearing fans which offer a 12 year lifespan; this is 4X longer when compared to competitors.

http://www.techpowerup.com/184690/ev...cx-cooler.html