The Ethics Of Paying For YouTuber Coverage
 

What do you think about YouTubers taking money from game developers and publishers? Big deal? No big deal? Who watches Let's Play videos anyway? There's a new branch of ethical conundrums on the block. With the rise of the video game YouTuber, and video criticism in general, viewers have started to question whether certain big names in the world of YouTube are being paid off by publishers -- and whether it actually matters.

http://www.hardocp.com/news/2014/07/...uber_coverage/