DuckDuckGo’s Chrome extension will block Google’s new ad targeting
 

The privacy-focused browser DuckDuckGo has updated its Chrome extension to block two new ad targeting methods that are a part of Google’s Privacy Sandbox. In a blog post, DuckDuckGo informed users that they can block Google Topics and FLEDGE via its extension, or just disable the “Privacy Sandbox” setting in Chrome. The search giant’s Privacy Sandbox initiative — its alternative method of tracking and targeting users for online ads that Google argues is more privacy-focused — has been met with scrutiny by regulators and privacy advocates. DuckDuckGo has joined the chorus criticizing Google’s new ad tech, which the search giant is currently testing on a limited number of users.

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