A Day at ATI
 

"Given some of the demos we've seen that day, we asked for his opinion on
benchmarks, particularly synthetic vs real-world. Both are important he
says. The problem of course is possible driver optimization, so a balance
with real-world benchmarks is needed. On that note, we bugged him a little
about the performance gap with NVIDIA regarding Doom 3. Stanley recognizes
that scores can be improved, but timedemo'd benchmarks are not true
indicators of actual gameplay."

http://www.viperlair.com/articles/te...eo/ati/sum_04/

Cost factors.:)

At the end of the say if a Company is not making money, what good is it?