Customers Switch to Cost-Effective Graphics Cards in Q1 2008
 

After record fourth quarter and unprecedented demand for discrete graphics cards late in 2007, supplies of add-in graphics boards collapsed in Q1 2008, data released by Jon Peddie Research reveal. Perhaps, more importantly, average selling price per graphics card also dropped significantly to below $150 level.

According to numbers released by JPR, 94.88 million graphics adapters were shipped in Q1 2008, of which 62.3 million graphics adapters were for desktops and approximately 32.6 million graphics solutions for mobile systems. 24.4 million of graphics adapters for desktops were standalone add-in cards (25.71% of all graphics adapters or 39.16% of desktop graphics cores), which sales dropped by 8% quarter-over-quarter, but grew 18.1% year-over-year.

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