Creative’s SoundBlaster May Account for Less than 1% of the PC Audio Market
 

Creative being outdone by onboard audio?

"Creative Technology, a maker of digital media players and a supplier of various audio equipment for personal computers (PCs), has reported a profitable quarter amid helpful sales of music players and a payment by Apple. But, it seems, that Creative’s business for which the company is known for – audio devices for PCs – seems to continue to drop.

http://www.xbitlabs.com/news/multime...201141449.html