Cowboy’s ‘Adaptive Power’ update breathes new life into its flagship bike
 

When Cowboy, a premium European e-bike company, invited the media to an event in Paris, France, it faced some unexpected challenges. Along with torrential rain, there also were strikes and protests against changes to the country’s pension system. And then the big reveal was… not a new bike. Instead, the announcement was three springtime color options for the Cowboy 4's step-through (ST) model plus Adaptive Power, a software upgrade coming to Cowboy 4 bikes this month. So when I met the company’s execs, I already had my question: Where’s the new model?

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