Colorful will ship 2.8 million motherboards this year
 

Three million next year

Colorful is expected to ship 2.8 million motherboards globally in 2017, and the volumes are estimated to rise to three million in 2018.

The company is getting shedloads of customers thanks to its entry into South Korea's PC DIY market and increasing sales in Southeast Asia. Colorful is primarily looking to challenge the market's top three players: Gigabyte Technology, Asustek Computer and ASRock.

Colorful shipped 2.4 million motherboards in 2016 and was the third-largest motherboard vendor in China, surpassing ASRock and MSI, in the year. The outfit has been looking to cross into new markets including Europe, Japan, Korea, Vietnam, Thailand, the Philippines and Indonesia, and its efforts have started paying off in the second half of 2016.

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