CES 2016: MSI’s Golden Idea for Motherboards
 

The problem with a gold motherboard color is that it often looks too much like copper, and several companies have tried it in recent years (ASUS on Z77, ECS’ Golden Series) with limited success. Back during Z77 launch, one group of users seems to not like the scheme, or couldn’t found a combination that works. There is the old gold themed specialist modded PC that looks good, but I’ll be honest and say I have not seen that many in general when red and black themes tend to win out. I have heard proponents of gold components suggest that the color scheme works in certain markets, such as China and the Middle East, but until I see those numbers I’d take it with a grain of salt.

http://www.anandtech.com/show/9950/c...r-motherboards