BMW's terrible heated seats subscription didn't even make it to a second winter
 

Here's some news that might shock you: drivers really don't like paying extra for car features they expect as standard. BMW is one of several automakers that have been nickel and diming customers, including with a monthly subscription for heated seats in certain models and territories. The company has dropped that controversial practice to focus on paid software services — it no longer plans to charge drivers extra to use hardware features that are already in their cars.

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