Bluetooth Auracast is everywhere at CES 2024. So, what is it?
 

One of the key advantages of Bluetooth LE Audio is Auracast: a way to broadcast content to connected devices in public settings. It will also allow you to easily connect multiple wireless speakers to each other with diving into an app. Perhaps most importantly, the barrier to entry is going to be very low since a dedicated Auracast app will be built into mobile platforms like iOS and Android. What's more, you'll select available channels like you would a Bluetooth device or a Wi-Fi network. It's simple, and it's presented in a way that people who've used a smartphone are familiar with. Auracast has been mentioned constantly by companies announcing their new audio gear at CES 2024, so here's what you need to know about it.

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