Benq chooses stupid new name (Qisda)
 

Benq, a spin off from the vast Acer Taiwanese empire, renamed itself BenQ a few years ago because people kept pronouncing it benk which sounded like bank. So it added the lonely Q hoping people would call it Ben Queue.

http://www.theinquirer.net/default.aspx?article=40449

As opposed to the last stupid name?

"stupider" name? :D