Barnes & Noble and Microsoft to Advance Digital Reading Experiences for Consumers

Stefan Mileschin · 2nd May 2012, 06:19

Barnes & Noble Inc. and Microsoft today announced the formation of a strategic partnership in a new Barnes & Noble subsidiary, which will build upon the history of strong innovation in digital reading technologies from both companies. The partnership will accelerate the transition to e-reading, which is revolutionizing the way people consume, create, share and enjoy digital content.

The new subsidiary, referred to in this release as Newco, will bring together the digital and College businesses of Barnes & Noble. Microsoft will make a $300 million investment in Newco at a post-money valuation of $1.7 billion in exchange for an approximately 17.6% equity stake. Barnes & Noble will own approximately 82.4% of the new subsidiary, which will have an ongoing relationship with the company's retail stores. Barnes & Noble has not yet decided on the name of Newco.

http://www.techpowerup.com/165134/Ba...Consumers.html

2nd May 2012, 06:19	#1
Stefan Mileschin [M] Reviewer Join Date: May 2010 Location: Romania Posts: 148,442	Barnes & Noble and Microsoft to Advance Digital Reading Experiences for Consumers Barnes & Noble Inc. and Microsoft today announced the formation of a strategic partnership in a new Barnes & Noble subsidiary, which will build upon the history of strong innovation in digital reading technologies from both companies. The partnership will accelerate the transition to e-reading, which is revolutionizing the way people consume, create, share and enjoy digital content. The new subsidiary, referred to in this release as Newco, will bring together the digital and College businesses of Barnes & Noble. Microsoft will make a $300 million investment in Newco at a post-money valuation of $1.7 billion in exchange for an approximately 17.6% equity stake. Barnes & Noble will own approximately 82.4% of the new subsidiary, which will have an ongoing relationship with the company's retail stores. Barnes & Noble has not yet decided on the name of Newco. http://www.techpowerup.com/165134/Ba...Consumers.html

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