It appears you have not yet registered with our community. To register please click here...

Go Back [M] > Madshrimps > WebNews
ATI Talks about Avivo Technology ATI Talks about Avivo Technology
FAQ Members List Calendar Search Today's Posts Mark Forums Read

ATI Talks about Avivo Technology
Thread Tools
Old 31st October 2005, 20:01   #1
jmke's Avatar
Join Date: May 2002
Location: 7090/Belgium
Posts: 79,002
jmke has disabled reputation
Default ATI Talks about Avivo Technology

With the arrival of the latest generation of ATI RADEON X1000 graphics cards ATI Technologies introduced a new technology designed to improve image and video quality on personal computers. The Avivo includes both hardware and software capabilities and will be available on some of ATI’s multimedia products as well as on all next-generation RADEON products.

Since the technology is still new to the market there are a lot of questions regarding its capabilities and functionality. FiringSquad have interviewed Godfrey Cheng, ATI’s director of marketing for multimedia products, to find out more about Avivo.

“Before any video is actually seen by a customer, there are a finite series of steps that must occur to process and display the video. Any errors or weak links in any one of these steps results in these errors being propagated further down the chain resulting in poorer video quality. Avivo is a platform of technologies designed to systematically improve each and every step. While we are focusing on primarily HD H.264 decoding, De-interlacing & scaling, complete 10 display processing and 2 Dual Links this time…..we may talk about new TV products or mobile technologies the next time we talk about Avivo technologies. The one constant is that we are going to systematically invest in each and every step of the video pipeline to deliver the best video & display quality on the PC,” explains Godfrey Cheng.

According to ATI’s director of marketing for multimedia products, Avivo will fit just fine into mobile PCs as well.

“While CPUs do many things well, there are just some things that the GPU does better. You do not want a CPU running at full power all the time….remember Notebooks are a big portion of the market so fan noise and power consumption are as important as the decode performance itself! The early adopters for H.264 are the HTPC guys…no one there wants a CPU with a helicopter rotor cooling it. We know in many instances that even the fastest CPUs today cannot play back. Our estimates show that this will remain the case for a considerable amount of time (the same thing happened when MPEG2 first arrived on the scene),” says Godfrey Cheng.
jmke is offline   Reply With Quote

Similar Threads
Thread Thread Starter Forum Replies Last Post
December ATI Catalyst™ driver release automatically switches on ATI Stream accelerat jmke WebNews 0 13th November 2008 17:18
Driver Heaven Mobility Public Beta V - XP and Vista Support jmke WebNews 0 22nd June 2007 12:19
ATI Introduces Its Next Generation Mobile Workstation Graphics Technology jmke WebNews 0 7th February 2006 19:26
ATI Avivo Video Technology: An Overview Sidney WebNews 0 4th October 2005 16:50
ATI Begins Promotion of CrossFire Technology Among Consumers jmke WebNews 1 19th July 2005 17:46
ATI Records “CrossFire” Trademark: Multi-VPU Technology Possibly Got Its Name jmke WebNews 2 20th May 2005 11:37
SAMSUNG Electronics DLP HDTVs Endorse ATI As The Digital TV Technology Leader jmke WebNews 0 1st April 2005 14:07
ATI Shares Technology, Tools and Expertise at Game Developers Conference (GDC) jmke WebNews 0 2nd March 2005 12:27
ATI develops HyperMemory technology to reduce PC costs jmke WebNews 2 20th September 2004 09:54
Packard Bell Selects ATI RADEONTM 9100 IGP Platform Technology to Power New Desktop jmke WebNews 0 6th May 2004 15:06

Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are Off

All times are GMT +1. The time now is 02:08.

Powered by vBulletin® - Copyright ©2000 - 2022, Jelsoft Enterprises Ltd.
Content Relevant URLs by vBSEO