Asus and Gigabyte predicts doom for the motherboard industry

Stefan Mileschin · 29th June 2022, 08:48

Sales will drop by 25 per cent

Asus and Gigabyte managers are looking at doom-laden projections for the motherboard industry through the rest of 2022.

According to DigiTimes, Asus and Gigabyte have approximately 70 per cent of the motherboard market and they both expect sales volumes to drop by approximately 25% compared to 2021. The publication says this is due in part to the end of GPU bundling with motherboards along with demand shrinkage in the Chinese DIY market.

An early warning sign of the coming slowdown manifested in the Q2 2022 motherboard shipment figures — larger than expected shipment reductions in Q2 portend weaker shipments going into Q3, and possibly into Q4.

Apparently, the end of the consumer GPU drought has hurt motherboard sales. GPU shortages allowed Asus and Gigabyte to promote motherboard sales by bundling them with GPUs, effectively forcing customers to buy their motherboards, thus leading to higher-than-normal sales volume.

https://fudzilla.com/news/pc-hardwar...board-industry

29th June 2022, 08:48	#1
Stefan Mileschin [M] Reviewer Join Date: May 2010 Location: Romania Posts: 148,597	Asus and Gigabyte predicts doom for the motherboard industry Sales will drop by 25 per cent Asus and Gigabyte managers are looking at doom-laden projections for the motherboard industry through the rest of 2022. According to DigiTimes, Asus and Gigabyte have approximately 70 per cent of the motherboard market and they both expect sales volumes to drop by approximately 25% compared to 2021. The publication says this is due in part to the end of GPU bundling with motherboards along with demand shrinkage in the Chinese DIY market. An early warning sign of the coming slowdown manifested in the Q2 2022 motherboard shipment figures — larger than expected shipment reductions in Q2 portend weaker shipments going into Q3, and possibly into Q4. Apparently, the end of the consumer GPU drought has hurt motherboard sales. GPU shortages allowed Asus and Gigabyte to promote motherboard sales by bundling them with GPUs, effectively forcing customers to buy their motherboards, thus leading to higher-than-normal sales volume. https://fudzilla.com/news/pc-hardwar...board-industry

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