ASRock Misses Motherboard Sales Target for 2012, Ships 7.5 Million
 

ASRock joined the likes of ASUS, Gigabyte, and others, in missing its motherboard sales target for 2012. According to the latest figures with DigiTimes, the company shipped 7.5 million motherboards in 2012, which is quite a bit short of its modest target of 9 million, given its 2011 shipments of 8 million.

According to industry analysts, the Pegatron subsidiary is expected to see a flat performance at best, in 2013, despite the fact that Intel is launching a brand new socket (LGA1150), prompting higher motherboard sales. In 2012, Intel retained its LGA1155 socket from the 2011-launched "Sandy Brige" platform, and inter-compatibility between its 2nd and 3rd generation Core processors may have stunted sales of its 7-series chipset products.

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