Arctic Cooling Broadens Horizon, Changes Name and Logo
 

Arctic Cooling Broadens Horizon, Changes Name and Logo

The company ARCTIC COOLING has grown steadily in recent years and has expanded its product portfolio across the range of cooling article also in new fields. To accommodate the change, ARCTIC COOLING will change its name to ARCTIC from today on.


With the introduction of the new logo and brand strategy, the company separates the areas of cooling, audio products, electrical- and recreational items. These are held in separate subsidiary brands. We would like to ask at this point to take our new company logo. You can find this on our website.

ARCTIC COOLING as brand is maintained towards its loyal fans, only the logo changes. Besides ARCTIC COOLING, there will be henceforth the brands ARCTIC SOUND, ARCTIC POWER and ARCTIC HOBBY.

All products of the ARCTIC family have the high quality at an affordable price in common. The creativity and love to the detail of ARCTIC engineering team is inserted in each individual product. The basic idea behind the entire products can is expressed in three words, which are also at the same time the new slogan of the company:


This sentence brings to the point, what drives us to develop new products. We want to facilitate our customer's life with innovative products.

The engagement of new developer teams in the last 18 months allowed ARCTIC to advance to completely new areas. Furthermore marketing, logistics, sales and service were manned additionally, the office area more than doubled. Magnus Huber, director of ARCTIC, is very happy with the current development:

“The additional resources allow to access further business areas. The branding structure offers a solid setting. ARCTIC is and remains a guarantor for a top price-performance ratio."