Apple will allow iOS apps to be distributed on websites in the EU
 

The Web Distribution option, which will be available this spring, will effectively let developers bypass the app ecosystem entirely for their own apps. To be eligible, devs will need to opt in to new App Store rules that see them pay a fee for each user install after certain thresholds and be an Apple Developer Program member that’s been in good standing for at least two years. They’ll need to “have an app that had more than one million first annual installs on iOS in the EU in the prior calendar year” among other criteria, per a support document.

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